Sunrise, Fla. – The Florida Panthers announced today that they have renewed their long-standing partnership with JetBlue as the official airline of the Panthers. Starting with the 2026-27 NHL season, JetBlue will be the presenting partner of the newly reimagined Champions Club at Amerant Bank Arena and will debut JetBlue Landing, a new fan gathering space designed to create memorable experiences for Panthers fans and JetBlue customers throughout the season.
“We are proud to continue this storied partnership with a premier organization like JetBlue. They are the epitome of the kind of partners we are honored to stand alongside, as two organizations with roots in Broward County and similarly committed to our communities,” said Michael White, President of Business Operations. “This expanded partnership creates new opportunities to engage with fans through exclusive access and benefits on game day and beyond.”
Located on the Panthers’ second-chute side of Amerant Bank Arena, the newly reimagined upscale Champions Club continues to highlight the Panthers’ historic Stanley Cup championship through championship rings, trophies and key franchise moments starting at the entrance and woven throughout the premium space.
JetBlue Landing, an upscale bar and lounge, will be a new fan destination within Amerant Bank Arena, offering exclusive events, unique experiences and special access opportunities for JetBlue customers and Panthers fans.
“As we continue to expand in Fort Lauderdale and welcome new customers across the region, expanding our partnership with the Florida Panthers feels like the right thing to do,” said Stephanie Evans Green, JetBlue’s senior vice president of marketing and brand. “As an organization like us, we understand what it means to show up in this community. It’s about more than just a list of names. It’s about finding real ways to connect with our fans and celebrate everything that makes South Florida like no other.”
The Panthers and JetBlue will continue their “Reading Challenge” program, which encourages Broward County Public Schools students to read at least 15 minutes a day for a chance to win a pep rally at their school and receive a hat, book, mascot appearance and more. In the first year of the program, 2,600 students participated and read for at least 15 minutes per day. A total of 675,000 minutes of reading took place in 116 classrooms across eight schools.
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