Fiona Eastwood has been appointed CEO of Merlin Entertainment Group, an operator of dozens of attractions around the world, including Legoland Florida theme parks, Madame Tussers Orlando, Sea Life Aquarium Orlando and Orlando Eye Observation Wheels. Ta.
Eastwood served as the company’s chief operating officer after Scott O’Neill resigned and before beginning his term as interim chief executive until November. She has been with Merlin since 2015, when she became Gateway Attracor’s Global Marketing Director.
“For the past decade, I have seen firsthand what business can do. My job as CEO is to bring Merlin to new heights, focusing on performance, creativity, operational excellence and guest experience. “It’s about leading to,” Eastwood said in a news release.
Eastwood previously served as managing director of consumer products at BBC Studios.
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“Fiona has a deep understanding of business, the strategies needed for sustainable growth, and the vision to be at the forefront of continuous change,” Roland Hernandez, chairman of Merlin Entertainment, said in a news release. Masu.
Layoffs for hundreds of employees at Legoland Parks in Florida and California were recently announced. Future Merlin additions include the location of the Sea Life Aquarium next to Legoland Florida, which is scheduled to open this spring, and Peppa Pig Theme Park in Frisco, Texas.
Other attractions: Fanfest, Skywalker sightings, Peppa Pig Part 2
In November, Merlin announced an agreement with the makers of Minecraft video games to develop a “cross-reality experience.” Merlin executives said they plan to invest $110 million in the first two Minecraft attractions between 2026 and 2027 in unspecified locations in the US and the UK.
dbevil@orlandosentinel.com
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