Florida Attorney General James Usmeyer announced that the state has filed a civil enforcement action against Roku, Inc. and its Florida subsidiary alleging violations of the Florida Digital Bill of Rights (FDBOR) and the Florida Deceptive and Unfair Trade Practices Act (FDUTPA).
According to the complaint, Roku is accused of allowing the collection, sale, and re-identification of sensitive personal data, including viewing history, audio recordings, and other information, from children without proper notice or parental consent. The state alleges these actions violate Florida’s consumer protection and privacy laws by misrepresenting the effectiveness of Roku’s privacy controls and by failing to obtain parental permission before processing children’s data.
Roku, which provides a streaming platform for television content and reaches more than 145 million users across the United States, has not yet publicly commented on the lawsuit. The company’s devices allow users to access movies, live TV, news, and sports apps.
The Attorney General’s Office is seeking civil penalties, injunctive relief, and court-ordered action to require Roku to increase transparency, establish legitimate parental control mechanisms, and stop the unauthorized sale or processing of children’s data. The lawsuit is part of Florida’s broader effort to implement the Digital Bill of Rights, a law designed to strengthen consumer privacy protections and give parents more control over their children’s personal information.
The complaint was filed in Florida’s 20th Judicial Circuit.
