As part of Trump’s 2024 presidential team, the national political and public relations media company Brabendercox witnessed how well President Trump did with his younger voters.
Now, the group wanted to see how GOP candidates were being carried with Gen Z voters.
The company recently tested its assortment of political and branding content targeting Gen Z voters.
There were two identical political ads. Same script. Same visual. Same delivery. difference? One labeled the candidate as a Democrat and the other as a Republican.
Diving into the numbers, Brabendercox says the results are astounding and reveals deeper truths about how Gen Z sees Republican brands.
The Republican candidate who was Downballot was less successful than the Democratic candidate. “The Republican candidates have systematic branding issues within this massive voting block,” replied media strategist John Bravender.
So why did Trump brand support him from Generation Z, but not from other Republicans? Brabender said the Trump messaging team made a very early commitment to talking to this important voting segment.
Creatives were especially personalized for their life stage. Content speed is extremely important in stock driving, and “we thought we were like creators of reality shows and not like cinematographers,” Bravender said.
Other secrets to success include streaming, social media and podcasts instead of traditional television. Social media quickly received high views and stocks and moved to paid digital media.
Advice for Downballot Republicans is not only about getting an education, but also about being engaging during campaigns.
Bravender points out that in the 2024 election, President Trump was spurred to victory by a massive increase in support among young Gen Z voters.
“This generation, the largest and most diverse in American history, is not unreachable. But they are so coordinated with branding that first impressions are more important than ever,” says Brabender.
