Florida’s new Attorney General James Usmierer said in a class lawsuit filed Thursday that state retailers deliberately misunderstood and fraudulent “investrs” by hiding the risks of “radical LGBTQ activism.” We are chasing the products and targets of exhibitions. For release.
Last year, Target’s Pride Collection caused a backlash and boycott from conservatives, knocking on display and posting videos facing employees, and the company was able to protect staff safety. He said he did it.
LGBTQ-themed items included hilarious and positive statements about clothing, sandals, pins, mugs and glasses, as well as the most controversial “tuck-friendly” swimsuits for trans women.
The lawsuit has caused Target’s stock to plummet $10 billion in 10 days and $25 billion in six months as a backlash, and the Minneapolis-based retailer’s “longest winning streak in 23 years.” “It says.
“Companies that promote radical left-wing ideology at the expense of financial interests put the retirement security of Florida’s first responders and teachers at risk,” Usmeyer said. Political theatre. We are grateful for America First Legal’s support in the fight to keep Florida investments safe. ”
Target’s stock price is currently down more than 50% from its peak in November 2021, Reuters reported.
In a revenue call in August 2023, Target executives confirmed that the rebound to the pride line was a “signal for us to pause, adapt and learn,” but analytics firm GlobalData Retailer Neil Saunders told the Washington Post. Rising inflation is also a problem, with the company’s sales “are on a downward slope long before pride became a problem.”
Uthmeier and his private attorney filed a 163-page lawsuit in federal court at Fort Myers on behalf of the State Board of Trustees, the agency that administers Florida’s large pension funds. The lawsuit is one of at least three similar cases against targets in Florida, including what Florida ruled in December move forward.
The Minneapolis-based retailer said in court documents it has repeatedly warned investors about the risk of boycotting consumers from its social and environmental initiatives.
Targets facing new backlash from LGBTQ: civil rights activists
In addition to the lawsuit, Target is currently facing backlash from another direction.
The company announced it would end its Diversity, Equity and Inclusion (DEI) program in January, just days after President Donald Trump issued an executive order to eliminate federal DEIs. However, after building a reputation as a leader in LGBTQ issues, before allowing transgender employees to choose bathrooms, it is a minority employment initiative to publicly support gay marriages. , many customers feel betrayed.
Even the daughter of Anne and Lucy Dayton, one of the company’s co-founders, in a letter to the Los Angeles Times, called the Day Rollback “betrayal.” “Targets and others undermine the very principles that have made a company successful,” they said.
Blackface leaders have called on congregations to take part in a 40-day boycott of Target, with social media consumers taking on national boycotts of certain retailers, including Target, and the full February 28th We are seeking power outages in consumer spending. Retailers are backing up their DEI programs.
What was the celebration of Target’s Pride Month?
Before the 2023 backlash, Target celebrated LGBTQ pridemance for 10 years each year with over 2,000 products, including colorful and positive clothing, books, furniture and more for adults and children.
Some of the items for 2023 are as follows:
The “body” labeled “Grow at your own pace” is a “Body” scented candle that is not “binary” all year round “queer” wall calendar dentert bag, pet hoodie, socks, rainbow sandals, welcome mats, gingerbread House “Cheers Queer” drinking glass mug “gender fluid” and “Your story is important” greeting cards, “I’m glad you came out” and “I’m happy you’re queer” “tuck friendly” trans woman Swimwear designed for
Some products were labelled “thoughtfully fit into multiple body types and gender expressions.”
Tuck-friendly swimsuits received the most stupid thing. Critics also falsely claimed that the target was selling demon-themed shirts and pins. The brand Abuprelen sold such items, but it was never among the Abuprelen items featured by Target.
