Canada and Greece have signed a memorandum to promote tourism between the two countries. This is a type of agreement that will make one tourism expert more common as Canada strengthens its ties with the European Union and seeks a tourism market beyond the US.
Innovation, Science and Economic Development Canada says the agreement signed earlier this week will boost institutional cooperation and recreational travel between the two countries.
“Top areas of focus include institutional cooperation, exchange of information and data related to travel and tourism, and sharing best practices regarding climate action in tourism,” the Federal Bureau said in a press release Thursday.
The agency says that trade relations between the countries have been growing in recent years due to the comprehensive economic and trade agreement between Canada and the European Union. “In 2024, bilateral goods trade with Greece was $645.8 million,” he added.
“The agreement will make it easier for Canadians and Greeks to explore and enjoy each other’s countries while helping both economic prosperity,” said Mary NG, Canada’s Minister of Export Promotion, International Trade and Economic Development.
For her, Pascalé St. Onghe, Canadian Tourism Minister, says the agreement will strengthen cultural ties between the countries.
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Wayne Smith, director of the Toronto Metropolitan University Hospitality and Tourism Institute, says he hopes Canada will sign more memorandums with other EU countries as Canada and Europe approach.
“I think that what makes it easier or promotes Europe is probably very good, as we’ve already seen a transition from travel in the US,” he said in an interview on Saturday.
He added that many Europeans are also considering travelling to Canada instead of the US.
“Both Europe and Canada recognize that overreliance on the US market is probably not healthy for the economy,” Smith said.
