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Home » Klarna 1st quarter losses skyrocket as more consumers fail to pay off their BNPL loans
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Klarna 1st quarter losses skyrocket as more consumers fail to pay off their BNPL loans

adminBy adminMay 20, 2025No Comments6 Mins Read0 Views
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“We are closely monitoring the changes in the macroeconomic environment,” said Pay, after buying now.

Swedish payment startup Klarna said its net loss doubled in the first quarter.

Klarna offers users interest-free consumer loans to make retail purchases. The company generates revenue by charging consumers who don’t repay the loan on time.

Concerns surrounding consumer financial health can cause bleeding into the credit market.

In its revenue report released on May 19, Klarna reported a net loss of $99 million, from $47 million the previous year. The company said its customer credit losses also rose 17% year-on-year to $136 million.

Online financial services platforms remain popular with 100 million active customers. This has led to over $700 million in revenues over the first three months of 2025.

Klarna noted that the short term of the loan allows organizations to “respond quickly to evolving market conditions.” 83% of your loan portfolio will be renewed within three months.

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Last year, Klarna actively expanded its reach in the US market.

In March, Klarna announced a partnership with Walmart, offering exclusive BNPL loans to shoppers at major retailers at checkout.
It also establishes a relationship with Doordash, allowing customers to either pay for food orders with four interest-free payments or postpone payments to an hour that “matches your pay schedule.” The new option is expected to come into effect on June 1st.

Other companies are jumping on BNPL bandwagons.

Costco has rolled out BNPL’s installment plans, allowing members to pay for large amounts of online purchases through new Affirm online payment options.

Despite Klarna’s growth, market watchers have questioned whether the company is vulnerable to slowing economic conditions, particularly as consumer sentiment gets worse.

The company believes it can navigate the potential turbulence of the US economy.

“We are closely monitoring the changes in the macroeconomic environment. We continue to see the widespread adoption of our commerce network, but Klarna is well positioned to adapt quickly when needed,” the company said in a revenue statement.

More BNPL users are delayed

A recent survey found that more consumers were behind BNPL loans.

According to an April LendingTree report, 41% of BNPL users said they paid late on one of their loans from 34% a year ago. The survey found this to be common among high-income borrowers, younger users, and parents of young children.

The report also highlighted some trends in the BNPL market. A quarter of BNPL users said they bought groceries with BNPL options, with 23% saying they have more than three active BNPL loans at a time.

Although the numbers vary, many US households live on payroll. The results show that a growing number of consumers view BNPL’s funding options as a bridge to their next payroll.

In recent years, buy now and later payments have become a popular alternative credit product for consumers. As new consumer payment methods are more ubiquitous, economists have studied their effectiveness.

The title, titled “The only way I can buy it”: Who will use BNPL,” in December 2024, discovered that BNPL could leave consumers “vulnerable.”
People will shop at grocery stores in New York City on March 12, 2025 (Samira Bouaou/The Epoch Times)

People will shop at grocery stores in New York City on March 12, 2025. Samira Bouaou/The Epoch Times

“BNPL offers credit to financially vulnerable consumers, but these same consumers may be overexpanding themselves,” the Fed economist wrote.

“This concern is consistent with previous research showing that consumers spend more when BNPL is offered at checkout, and using BNPL increases overdraft fees and credit card interest payments and fees.”

Zhu Wang, Vice President of Research on Financial and Payment Systems for the Richmond Federal Reserve, says the future of BNPL is worth considering.

“Due to lower lending standards and non-reporting status, BNPL loans can be entry points for risk affecting other consumer credit products, which can lead to excessive consumption and accumulation of debt for certain consumer groups,” he said in a January 2025 paper.
Regulation-wise, the US government previously treated BNPL companies like credit card lenders. Earlier this month, the Consumer Financial Protection Agency will repeatedly enforce rules, focusing instead on “pushing threats to consumers.”
The UK government announced new rules on May 19, informing BNPL companies that they will begin to face formal regulations next year.

The UK economy secretary at the Treasury Department said the BNPL landscape has been “active as a wild west for many years” and “consumers are exposed.”

“These new rules will protect shoppers from debt traps and give the sector the certainty they need to create investment, growth and jobs through planning for change,” Reynolds said in a statement.

Consumer status

U.S. household debt has failed in the last decade, reaching an all-time high of $18.2 trillion in the first quarter, according to data from the New York Fed.

The figures highlight the rise in overall delinquency rates. The regional central bank reported that the total delinquency rate rose to 4.3% from the previous quarter, driven primarily by a surge in student loan delinquency.

Research has shown that high inflation and rising interest rates (average US credit card rate of around 24%) have contributed significantly to consumers’ inflated debt levels over the past few years.

Economists are not panicking, primarily because their household balance sheets are in good condition.

TD Economics economist Ksenia Bushmeneva says he has put together a “wealth cushion” that will allow households to support them in uncertain economic situations. This is driven primarily by the strength of the stock market and the accumulation of wealth in key real estate, Bushmeneba notes.

“U.S. households entered with a strong balance sheet in 2025, which could help buffer the economic turbulence caused by policy uncertainty under the new administration,” Bushmeneba said in a March research note.

“Given the extraordinarily large policy uncertainty and stock sales, households may choose to step carefully until the future appears to be more certain.”

One of the challenges is that most individual wealth is inaccessible to spending.

A recent Bank of America Research Institute survey found that consumers may be cutting their spending.

“The gradual easing in consumer spending momentum is not just a decline in inflation, but the number of transactions has also been cooled,” the report said. “Consumers seem to be pulled back, especially with discretionary services for larger tickets, such as airline tickets and accommodation.”

In April, retail sales rose 0.1%, slightly higher than expected, from an upwardly adjusted 1.7% increase in March.



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