Attorney General James Usmeyer announced the release of an economic report prompting a Department of Consumer Protection investigation into deceptive pet sales practices and high-cost financing arrangements that allegedly cost Floridians more than $25.1 million annually.
The report was commissioned by the Attorney General’s Office and conducted by the Haas Center at the University of West Florida. The report details widespread concerns about the sale of sick or mislabeled animals and the use of what investigators describe as predatory lending practices related to pet purchases.
Research shows that more than 80% of puppies sold in Florida come from large breeders outside the state, many of which are associated with so-called puppy mills. The report said animals are often transported long distances in crowded conditions and often fail to undergo mandatory veterinary examinations upon arrival in Florida. As a result, disease can spread undetected, resulting in unexpected and potentially large veterinary costs for the purchaser.
Researchers have found that sometimes as many as 120 puppies are being transported together in vans across multiple states with limited supervision. The report also estimates that only about 3% of affected consumers file formal complaints, suggesting that the actual economic impact could exceed the estimated $25.1 million annually.
This study further highlights the role of finance in high-value pet sales. Major pet retailers typically promote store-branded credit cards and installment plans to make expensive purchases seem more affordable. Some of these financial products carry annual interest rates as high as 35.99% and contain deferred interest provisions, fees, and terms and conditions that limit consumers’ legal rights. The report estimates that under certain financing arrangements, a $5,000 pet purchase can end up costing a family up to $16,000.

Complaint data analyzed in the report shows higher concentrations in central and southern Florida, particularly in Orange, Pinellas, Duval, Miami-Dade, Broward and Palm Beach counties. The report notes that after Orange County enacted retail pet sales restrictions and the Attorney General’s Office obtained a consent decree for the local Petland franchise, consumer complaints in the area decreased by 55%.
Based on its findings, the Haas Center recommends a series of policy changes, including tightening restrictions on high-interest pet loans, increasing oversight of breeders and animal transporters, and updating Florida’s Pet Lemon Law to better reflect current market practices.
The Attorney General’s Office confirmed that the report’s findings led to formal investigations into retailers and financiers involved in the pet sales industry.
Click here to read the full report.

