Seth Borenstein and Alexa st. John, Associated Press
WASHINGTON (AP) – Save the planet is 2024. Clean energy leaders around the world are adjusting their messages to highlight wealth, the greener eco-friendly aspect. This is an idea that sells much better in the New World of Nationalism and Big Titles.
The United Nations message on the US renewable energy industry and climate change usually focuses on the urgent need to reduce greenhouse gas emissions for environmental and human health. To bolster the debate, they cite record-breaking heat around the world, frequent climate disasters that cost billions of dollars, and all of its human sacrifices.
But President Donald Trump took office with a surge to clean energy initiatives and a declaration of emphasis on his plan to “unleash” oil, gas and mining, revealing a more keen focus on potential profits. This week at a lobbying blitz in Washington, the interests of solar, wind, hydroelectric and other clean energy touted a role in the “American energy and manufacturing economy” and said “American energy domination.” I played sports.
Meanwhile, in a massive policy speech in Brazil on Thursday, the UN’s Chief Climate Director, played the $2 trillion flowing into clean energy projects, claiming that so far it has been the only way to appeal to people’s “better angels.” I remembered the friend who said it.
The friend added, “In the great Westerners of life… “Always return to self-interest… what is for me,” according to UN Climate Director Simon Stiel. ”
That’s not to say that Clean Energy supporters have never claimed before. But, especially in the United States, different landscapes stand to make it even more powerful.
“It’s a very winning message to conservative outreach because it’s really true,” said former US Rep. Bob Inglis, a South Carolina Republican, who has founded a conservative climate group republic. . “If we play cards correctly and lead the world to this, we can create a lot of wealth and create a lot of work here in America.”
Inglis pointed to Elon Musk’s empire building on electric vehicles, solar panels and batteries.
“When the central people hear, ‘You know, you can make money on this,’ and that makes sense. Otherwise, why are people giving things? “Inglis said.

Work in particular has long been a major selling point for solar, wind energy and electric vehicles, but it is pushing to not consider self-interest as foul language. When Stiell mentioned $2 trillion in his Clean Energy speech, he called it “unstopping due to the enormous scale of economic opportunities it presents.”
Michael Oppenheimer, a climate scientist at Princeton University who is also a professor of international affairs, said climate change is a very difficult issue. Why is it not good? “
At this week’s letter and more than 100 congressional meetings, industry leaders from the Solar Energy Industry Association, Marine Networks and other organizations will be able to offer significant tax benefits to ensure that the project can be competitive worldwide. He called for the maintenance of measures.
The appeal targets lawmakers who may dismiss climate change but are open to economic rationale, said Jesse Straak, executive director of the Carbon Capture Coalition.
“In past administrations, obviously we have emphasized a common interest in climate mitigation,” Strak said. “This current administration and Republican message has changed a lot with its energy parts, its economic work, its work parts.
“I think you want to see where they are, what’s important to them, what drives the conversation forward.”
Liz Beardsley, senior policy advisor at the US Green Building Council, said it is part of a widespread lobbying effort, and the economy has always been a central component of that message, saying it is “good for doing good and for business.” “
For Lisa Sachs, director of Colombia’s Center for Sustainable Investment, climate efforts convey the message that the planet is technically dishonest.
“The integrity and consistency of the business and financial sector in carrying out economic cases of transition at least after years of doubling, greenwashing and chaos,” Sachs said. “It’s not a complete strategy from a climate or social perspective, as the private sector cannot completely decarbonise the economy by itself… but under this administration, we probably have a way of progress. It’s the best option.”
President Trump may not be able to reach, but his Energy and the Interior Secretary is a longtime Washington spokesman for the benefits of energy from oil and gas to wind and batteries, as they have the power. One Frank Maisano said:
Joanna Despleged, a climate historian at Cambridge University in England, said it was time for change.
St. John reported from Detroit. Associated Press reporter Tammy Webber contributed to the report.
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Original issue: February 7, 2025 9:30am EST