The occupancy rate of Orlando hotels has been down most of the time in 2024, increasing the number of hotel rooms and decreasing visitors.
However, in 130,000 rooms in the area, reservations have increased rapidly in the last three months of the year, so the annual occupancy rate was only 1.1 % from 2023, and 71.6 % were still good.
According to hospitality experts, the factors behind the decrease and rebound are multifaceted. Among them are pandemic, “VEN trip”, inflation, the strength of the US dollar, and basic mathematics.
It is also the opening of this year’s magnificent theme park this year. This may be that some travelers are waiting to visit Orlando until 2025.
In early 2024, CHANTAL WU, a senior director of COSTAR’s hospitality and market analysis, has collected realistic data in early 2024, with large -scale additions in the hotel room in Orange County.
According to Wu, Evermore Orlando, which has more than 300 rooms and a 433 unit Conrad Orlando, states.
“It takes time for the market to absorb all new supply,” she said.
According to the STR report, Costar Group’s publication, the occupation rate in January 2024 was 72.0 %, decreasing 0.9 % from the previous year. February was 80.2 %, down 2.3 %.
Woo said that it was not surprising that adding a room without increasing the number of visitors was not surprising, and last year, the economic factor sent the vacation to other places. Ta.
“The dollar was very strong. It’s still very strong now,” she said. “So many domestic tourists choose to actually visit international destinations.”
The trip to Orlando became stronger in 2023. This was part of the pent -up and pandemic trends after pent -ups and pandemics.
“Many people have traveled ven after the pandemic and just went to other places,” said Len Testa, who was running a vacation plan tour plan in 2024. ใ He said last year was a strong year for the Port Kana Beral and Miami cruise industry.
“So people were going to Florida. It’s not just the center of Florida,” Testa said.
Until the traditional busy spring / summer season and September, the monthly occupation rate continued.
The revenue of each available room, which is an important metric known as REVPAR, was accompanied by similar patterns in 2024.
“I think people felt a pinch of inflation,” said Kevin Murphy, a professor at Central Florida University’s Rosen Hospitality Management College.
The occupation rate moved to the first plus area in October. 2.3 % increase -It increased by 4 % in both November and December.
“People were cautious about taking vacation earlier this year,” said Woo. “They noticed,” Yes, we’re not doing anything. Let’s do something around Christmas. ” “
Murphy said that the group trip was rebounding.
“The customs are back. They were really influenced by the appearance of Cobid, Pandemic and Zoom,” he said.
“It’s just a little calm,” Murphy said. “In other words, the occupancy rate was not scary -about 70 % -Still, it was still a good occupation rate.”
Orange County’s sightseeing development tax revenue showed a similar year -end trend. In November, it increased 7.1 % from the previous year. According to the county, $ 31.8 million was the best in record.
The 2025 prospects are developed mainly at the opening of Epic Universe, the third theme park of Universal Orlando under construction near the Orange County Convention Center.
Universal has added three hotels near a new attraction, including 750 Stella Nova, which opened in mid -January. Neighboring Teraruna and its 750 rooms will be sued in late March. Meanwhile, 500 Grand Helios will open at the theme park in May.
“Many theme parks know that the magnificent universe is open, so they probably know that EPIC is open this year, so they didn’t come to Orlando last year.” Said Murphy.
Wu said that even a magnificent space factor could spend time on his vacation plan again this year.
“Probably, I don’t know if the new charm is worth it, so just waiting for people will not see a very quick shift in the demand pattern,” she said. “Or, they may want to wait for Kink to be resolved.”
Wu said that the economy remained in question and could affect the plan for a low -income family.
Even if the occupancy rate was flat in 2025, Murphy said that it would benefit from Universal Orlando, which has a larger slice. The magnificent resort brings the total of 11,000 universal orlands to 11,000 hotels. Universal hotels are co -owned with the Row’s Hotel.
“It’s a victory, because the park is another source of revenue generation, as the park is the source of income generation,” said Murphy.
It was a model that Walt Dizney World has been using for a long time, and was developed after Waltodizunie was dissatisfied with the hotel owner built on the other side of Disneyland in California. It is believed that there is a property hotel option, and we encourage guests to stay nearby. However, Disney has built a smaller hotel and has chosen to introduce more time -shared units.
“They are a little insulated because they have to sell a cash hotel room for the Disney Vacation Club,” he said.
Disney World has added two hotels in the past 10 years, and Testa said that Coronado Springs art of animation and grand testinotower.
There is no complete epic effect yet.
“Is it also increasing attendance in other parks? Or will they be withdrawn from them? Do you want to make an overall visit to Orlando? Will you raise the overall occupancy rate?” Murphy is Murphy. ” I said. “They are interesting things to see.”
dbevil@orlandOSENTINEL.COM
Initially issued: January 31, 2025 12:07 pm EST
