Alan Sudderman
It’s one of Crypto’s hottest trends. This is a company that purchased Bitcoin and then purchased more.
President Donald Trump’s media company has announced plans to raise $2.5 billion to buy Bitcoin.
Companies buy Bitcoin for a variety of reasons. While some companies hold as a hedge against inflation or as a signal to support the cryptocurrency industry, some companies use debt and stock sales to buy Bitcoin’s major business strategies.
“The whole world doesn’t know what’s going on, and they’re looking for a big shock,” said Dylan Leclair, an executive at Japan-based Metaplanet, who recently went from a budget hotel company to a Bitcoin Treasury company, at a recent Crypto conference. “This is a one-way train and there’s nothing to stop it.”
While the large rise in stock prices in some companies may seem to be testing Leclair’s Bravado, there are plenty of warnings that a slump in Bitcoin prices could lead to big selling.
Let’s take a look at Bitcoin finance companies in numbers.
582,000
This is the number of bitcoins owned by MicroStrategy. This is an undisputed Goliath for Bitcoin finance companies.
With almost 3% of total Bitcoin supply, MicroStrategy owns more Bitcoin than all other Bitcoin Treasury Company combined. They also own more Bitcoin than all national states combined, according to the tracking site BitcoinTreasuries.net.
Now known as Strategy, software companies, have first started buying Bitcoin in 2020 with spare cash. Today, its software business is a small portion of a permanent Bitcoin purchasing machine that uses a variety of strategies, such as selling stocks and issuing debts, to continue holding Bitcoin.
Over 3000%
This is how much MicroStrategy stocks have risen over the past five years, a jump of about 1,000% in Bitcoin and a 1,500% jump of chipmakers and stock market darling Nvidia over that same period.
The company’s success boosted the profile of Michael Saylor, founder and chairman of MicroStrategy.
“Bitcoin is a flock of cyberhornets serving the Goddess of Wisdom, feeding the fire of truth and growing smarter, faster and stronger behind a wall of encrypted energy,” Saylor said in a social media post.
Saylor’s success also produced many imitators.
“It’s kind of shocking. It feels like someone is pulling the trigger after four years since Michael Saylor finally started doing it and pulling the trigger,” said Eric Semler, chairman of Semler Scientific, a healthcare company that started acquiring Bitcoin last year.
$90,000
A recent analysis by Standard Chartered shows that the average purchase price of Bitcoin for half of 61 published Bitcoin Strategy Companies, excluding Bitcoin Mining Companies and Bitcoin Exchange Trade Funds.
Jeff Kendrick, the bank’s head of digital assets research, said in the report that restrictions on investors buying Bitcoin can help explain the popularity of Bitcoin finance companies. But as crypto becomes more mainstream, Kendrick said, it will be weaker when it comes to investments in Bitcoin finance companies.
He added that Bitcoin volatility could force some new Bitcoin finance companies to sell their holdings to meet their obligations if the purchase price falls within.
“So, how much pain a company can endure before it is forced to sell BTC,” Kendrick said, referring to the Bitcoin symbol.
Triple numbers
This is what companies saw daily rates increase after recently announced plans to hold other types of cryptocurrencies as corporate finances, highlighting that such companies’ appetites exceed Bitcoin.
Gambling marketing company Sharplink Gaming has admitted its share price has risen by more than 400% after it announced plans to buy up to $425 million in Ethereum. Also, Crypto Firm Upexi has confirmed its share price has risen by more than 300% after announcing its plans to buy $100 million from Solana, the popular cryptocurrency at the Meme Coin Ecosystem.
Original issue: June 10th, 2025, 12:49pm EDT
