The automaker said it has absorbed some of its 25% import tax and continues to offer discounts to affected models throughout Independence Day.
Ford Motor Co. has increased the prices of several Mexican vehicles from $600 to $2,000, citing the combination of standard medium-term pricing adjustments and new US automotive rates.
The price hike will apply to Maverick Pickups, Bronco Sports SUVs and Mustang Mach-E crossovers, with the affected vehicles expected to reach dealers in late June, a company spokesman told the Epoch Times in writing.
“This is the usual middle-aged pricing behavior combined with some of the tariffs we face,” a Ford spokesman said. “We have not earned the full cost of customs duties on our customers. Our approach through this evolving situation continues to do the right thing for our customers and our business.”
“We have fixed the prices, but this will not affect the vehicles in stock at the dealer,” the spokesman said. “The employee pricing program from the US will be in existence until July 4th, with dealers having a large inventory and plenty of vehicles for customers to choose from.”
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“It’s still too early to fully understand what our competitors do with these tariffs,” Farley said in a call.
“It’s also quick to measure related market dynamics, such as the potential industry-wide supply chain disruption and the impact of Ford’s domestic manufacturing benefits, and as a result, we decided to pause our guidance.
“But in this new environment, the car manufacturer with the largest footprint in the US has a great advantage and the boy is clear that it’s true for Ford. It puts us in the pole position.”
In a call with analysts, Farley said Ford is evaluating short-term steps to enhance US-made parts across the lineup, including the F-150, Mustang, Taurus and hybrid models.
As part of that shift, Ford has halted exports of vehicles to China, but will continue to use the country as a trade hub for countries in the Asia-Pacific region and other markets where US trade ties are favorable.
“Looking ahead, almost 80% of our parts used in the US are USMCA compliant, but we are looking for opportunities that make sense to develop a local supply chain,” Farley said. “For Ford, this is a continuation, not a course revision, compared to the addition of US manufacturing capacity.”
President Donald Trump has said one of the goals of the new tariff policy is to encourage domestic manufacturing.
