Consumer Goods Titan stocks fell nearly 4% during the trading session on April 24th.
Pampers and Tide Maker Procter & Gamble (P&G) plans to raise prices for several products in the next fiscal year to offset tariff-related effects.
The consumer goods giant released its third quarter mixed revenue report on April 24th. Revenue fell 2% to $19.78 billion, below analysts’ estimated $20.1 billion. The Cincinnati-based company reported earnings per share of $1.54, slightly above its $1.54 forecast.
The shares fell as Charmin and Crest owners provided Bukeya’s outlook for the quarter and warned about a higher price. The company also predicts its decline by 4-6% from previous forecasts.
Executives said tariffs would raise some of the costs, and consumers are likely to pull back spending in response to economic uncertainty.
Consumers are adapting to today’s unstable economic situation, Schulten noted.
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“The market volatility affecting the portfolio, 401(k)S, economic outlook volatility, job market uncertainty, volatility in terms of mortgage rate expectations, all the schizophrenia and nationalist rhetoric seen around the world, uncertainty about tariffs, price impact and availability of products said. “It’s a lot to deal with, so I think what we’re looking at is a pause of the logical response from consumers.”
P&G stock reduced $6.20 (3.74%) to $159.53. Stocks have fallen 4% this year.
Retailers, shoppers close at higher prices
Corporate America executives have told shoppers they are likely to see higher prices in stores.
“We’re trying to make sure we can do everything we can to protect our pricing, but with a 25% tariff, those prices will rise,” he said.
In a revenue call in March, Best Buy CFO Matt Biluans told analysts and shareholders that the unknown is how consumers respond to the potential price rise.
“The huge wildcard is clearly how consumers respond to price increases in light of a lot of price increases throughout the year and the trust of the general consumers who have shown little signs of weakness at this time,” he said.
Shoppers in New York City on March 21, 2025. Samira Bouaou/The Epoch Times
76% of respondents said the administrative tariff plans would raise the prices of consumer goods either “many” or “somewhat.”
It remains to be seen whether this will lead to a decrease in spending. Early indicators such as the conference committee’s March Consumer Trust Index suggest that US households are changing priorities as they plan to reduce their spending on film, live entertainment and sports.
“On the other hand, consumer optimism about future income, which has been held very strongly over the past few months, denies the outrageousness, suggesting that concerns about the economy and labour market have begun to spread to the assessment of consumers’ personal circumstances.”
However, while large businesses and consumers have expressed surprise, small businesses are optimistic about the current economic situation.
Over a quarter (29%) have already experienced higher costs in the tariff discussion, while 61% have not reported any price changes.
“Frankly, I’m a little surprised at their cleanliness and determination,” Redboroon CEO Andrew Krapchets said in a statement. “Main Street is adjusting tariff opposition to double its long-term prosperity.”
