Rep. Maria Salazar (FL-27) along with Madeleine Dean (PA-04), Nathaniel Moran (TX-01), Becca Ballint (VT-AT University) and Joe Morell (NY-25) introduced the (non-fake) laws to securely retain nurturing originals, foster art, and entertainment. The law protects all individuals’ voices and likeness from generative artificial intelligence (AI) and other technologies from fraudulent and computer-generated recreation.
The Senate version of the bill has been introduced by Senators Marsha Blackburn (R-TN), Chris Coons (D-DE), Tom Tillis (RN.C.), and Amy Klobuchar (D-Minn.).
“In this new age of AI, we need real laws to protect real people,” Senator Salazar said. “The No Fakes Act is simple and sacred. You own your identity. It’s not a scammer, not an algorithm, not a big technology. Deepfake is a digital lie that ruins real life, and it’s time to fight back.”
“The Norfake Act works to tackle the risks AI poses to artists, content creators and victims of deepfakes. The reality of the breakthrough in new AI technology requires establishing a clear right to control digital replicas of one’s voice and image, and is being used forever,” Leap said. Barint.
“AI deepfakes are a serious threat to privacy and intellectual property. If we don’t act, the damage will only grow,” Rep. Morell said. “So I support bipartisan false behavior to modernize our laws, promote innovation and keep people safe.”
From the biggest entertainers to everyday Americans, nonconsensual voices and image clones can ruin your career, deceive family and friends, and hurt victims. Americans need clear rules that encourage innovation and ensure that the United States is the world leader in artificial intelligence, while allowing individuals to control their faces and voices.
“AI has opened the door to countless innovations, but has exposed creators and other vulnerable individuals to online harm,” Senator Blackburn said. “The Tennessee creative community is recognized worldwide, and the No Fake Act helps protect these individuals from misuse and abuse of generating AI by explaining who are responsible for deepfake content.”
“Whether they’re Tom Hanks or eighth grade, whether they’re just trying to become kids, anyone needs to worry about someone stealing their voice and likeness,” Senator Koons said. “Incredible technologies like AI help push the boundaries of human creativity, but they use them to protect Americans from those who harm our communities. We appreciate the bipartisan partnership of Senators Blackburn, Klobuchar and Tillis, the support of our family colleagues, and the support of our entertainment industry leaders.
“AI presents an extraordinary opportunity for technological advancement, but also raises some new issues, such as the unauthorized reproduction and visual portraits of individual voices such as artists,” Sen. Tillis said. “We must protect against such misuse and we are proud to be able to jointly introduce this bipartisan law to create safeguards from AI.
“Americans of all walks are increasingly seeing AI being used to create deepfakes of advertising, images, music and videos without consent,” Senator Klobuchar said. “Our laws need to be as sophisticated as this rapid technology. The bipartisan No-Fakes Act establishes rules for the path to protecting people from recreating voices and likeness through AI without permission.”
“As AI prevalence increases, federal law needs to catch up. We must support innovation while maintaining privacy, safety and dignity for all Americans,” Dean said. “By giving everyone a clear, federal right to control digital replicas of their voices and portraits, no-fake acts empower the victims of deepfakes, protecting human creativity and artistic expression, and protecting sexually explicit deepfakes.
The no fake acts are:
•Aware that every individual has federal intellectual property to his or her voice and likeness, including an extension of that right for his or her family after his or her death.
• Taking action against bad actors who knowingly create, post or profit from an unauthorized digital copy of an individual.
•Responsible media platforms protect against liability if they remove any problematic material when they discover it.
• Ensure that innovation and freedom of speech are protected. and
• By January 2, 2025, we will provide a nationwide solution to state law and regulatory patchwork.
Approval
The law is approved by the American Association of Recording Industry. Motion Picture Association; SAG-AFTRA; YouTube; Recording Academy. Openai; Warner Music Group; Universal Music Group; Sony Music; Walt Disney Company. IBM; Vermillio; Hive; Independent Film & TV Alliance. wme;Creative Artist Agency. Human art campaign. National Broadcasting Station; Model Alliance. ASCAP; Nashville Songwriters Association International. Author Guild. National Centre on Sexual Exploitation. Television Academy; enough is enough. American Independent Music Association; More.
“This bill proves that it can prioritize AI growth and at the same time protect America’s creativity. Sponsors from the Senate and House of Representatives promote this law, which provides a balanced and effective protection of voice and likeness for all individuals, supports free speech, reduces litigation and fulfills AI’s promises.
“The No Fakes Act carefully establishes federal protections for performers from generative AI abuse, while respecting the creator’s initial right to revise and freedom,” said Charles Rivkin, chairman and CEO of The Motion Picture Association (MPA). “The MPA would like to thank Senators Blackburn, Kuhn, Klobuchar and Tillis for reintroducing this bill. Specifically, we appreciate the inclusion of safeguards aimed at preventing the cooling of constitutionally protected speeches such as biographies, docudramas, parody, satire and more. The road to the law.”
