The “Love Letter to Alice” campaign offers flight discounts as NT Tourism faces crime horror and declining business confidence.
A special flight discount campaign has been launched under the “Letter to Alice Love Letter” initiative to boost your trip to Alice Springs throughout 2025.
The campaign will be run in partnership with WebJet and Tourism NT, offering one-way savings of up to $250 ($157 USD) and is available until April 6, 2025 or until sold out.
The promotion covers direct flights from major Australian cities, including Sydney, Brisbane, Melbourne, Perth, Adelaide and Cairns.
Participating airlines from Quantas, Virgin Australia and Airnorth aim to offer more affordable travel options and attract tourists and locals to the heart of the Red Centre.
Monika Tonkin, Chief Marketing Officer at Tourism NT, emphasized the importance of sales, particularly in light of upcoming holidays and events.
“This is an ideal opportunity for territorial people to visit friends and family across Australia on vacation and experience the rich adventure, culture and relaxation that the independence heart has to offer,” she said.
AirAsia resumes flights in Balidalwin
To further boost tourism and travel links in the region, Indonesia AirAsia resumed flights between Bali and Darwin, with the first plane landing at Darwin International Airport on March 22nd.
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The airline operates three flights a week, adding more than 55,000 seats per year between the Northern Territory and Bali’s ngurahRai International Airport.
Robin Cahill, Minister of Relations for Trade, Business and Asia, said the new route will strengthen connections with the Northern Territory with Asia and provide travel opportunities for both business and leisure.
“I’m excited to bring AirAsia back to Darwin today,” she said.
“The Northern Territory government is focused on pursuing new airlines and investing in the aviation sector to bring more people to the territory and providing more choices on the territory.”
Tourism and Hospitality Minister Marie Claire Boothby reiterated these sentiments, saying that increasing connectivity would benefit the local economy by portraying tourists and creating business opportunities.
Tourism industry struggles amid crime concerns
The plan aims to revive tourism in the Northern Territory, where crime remains a key concern.
A tourism NT survey conducted in June 2024, rating the business outlook at 72 out of 200. This is the lowest in the report’s 12-year history.
The outlook for Alice Springs is particularly harsh, with 90% of operators over the next 12 months expressing poor forecasts.
In the Uluru region, 60% of businesses also report pessimistic outlook.
Tourism Central Australia cited crime levels as a direct threat to tourism and called for government intervention.
Chief Executive Danial Rochford highlighted the need for stronger law enforcement measures and described the recent unprovoked attacks on information centre visitors.
“They were shaken up. It was a pure, pure attack,” Rochford said.
