Madame Tussauds has created 13 new Taylor Swift Wax figures for installation at attractions around the world, including the Icon Park location on International Drive in Orlando.
The looks are tied to Swift’s Global Eras tour, with 149 sold out dates. In Orlando, the Swift figure is fitted in a black sequin Roberto Cavalli Catsuit with red snake decorations and black boots. It also features matching Rebel microphones. It represents the era of “reputation”.
Tussauds says the multifigure introduction is the most ambitious in its 250-year history. In 2011, they released eight Lady Gaga figures and seven Harry Styles figures in 2023. Over 40 artists worked on this figure for 14 months.

“Madame Tussauds has a legacy of posting mirrors in a world of fame that has been centuries ago, immortalizing the profiles engraved on the culture of the day. Taylor Swift’s influences range from music, fashion, film, activity, and even economy.”
Madame Tussauds Orlando has previously appeared in a quick figure wearing a guitar, black shorts and a thin top. Other singers represented by Orlando attractions include Beyoncé, Bad Bunny, Dua Ripa and Rihanna.
Fresh Harry Styles figures move to Madame Tussauds Orlando
The new Taylor Swift figures will also appear at the Tusser attraction in Amsterdam. Berlin; Blackpool, England. Budapest; Hollywood, California; Hong Kong; Las Vegas; London; Nashville; In addition to New York and Sydney, tour figures have begun residing in Shanghai.

Madame Tussers is owned by Merlin Entertainment Group, an English-language company that operates Legoland Florida, Sea Life Aquarium, Orlando Eye Observation Wheel and other attractions. For more information, please visit madametussauds.com.
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Original issue: July 23, 2025 11:58am EDT